Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…
A data breach, insider event, or ransomware attack can happen at any time – next month, next week, even tomorrow. The impact of such events can be widespread, from minimal to financially, and reputationally significant across an organization. Businesses around the world face mounting losses from cybercrime, as noted by recent research, which estimates that…
Across industries, cloud-native applications can help organizations differentiate themselves to gain a competitive advantage. Organizations use cloud-native applications to deliver mobile services, support e-commerce, analyze business metrics, and apply artificial intelligence (AI) and machine learning (ML) to business operations. All of these use cases rely on data to deliver business value, and databases and data…
Cloud adoption is growing exponentially, and it is a key enabler to every digital transformation. As organizations move to the cloud for agility, scalability and flexibility, they are adopting cloud-native, intelligent and automated solutions and multi-cloud platforms. According to a recent survey, 89% of respondents report having a multi-cloud strategy. And the focus today is…
