Best Email Marketing Practices to Boost Return on Investment in B2B Industry

Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it’s difficult to know which email marketing practices are the most successful. This blog will provide you with tips and tricks to boost ROI when used correctly. 1. Personalize your emails: Customizing each email…

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Google Mentions Microsoft’s Licensing Restrictions as a Complex Web

Google, which has always tried to defend itself against monopolistic behavior across the USA and Europe, is now complaining of anti-competitive practices by Microsoft and Oracle. In a letter to the Federal Trade Commission on Wednesday, Google accused Microsoft uses unfair licensing terms to lock in clients to hold control over the cloud-computing market. Google…

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AWS is allocating $100 million in Generative AI to compete with Microsoft and Google

Amazon’s cloud unit Amazon Web Services said yesterday that it is investing $100 million in a Generative Artificial Intelligence center to help firms use Generative AI. The announcement shows AWS recognizes the importance of the current moment in generative AI space and the significance of being in the talks, alongside competitors Microsoft and Google. AWS CEO Adam Selipsky…

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